Traditional businesses are currently struggling to survive the pandemic, but the digital space is ripe with opportunity. Taking your business online or simply building an online presence is key to thriving in the new normal.
According to this chart by The New York Times, while traditional entertainment venues such as movie theaters are seeing less spending, digital forms such as video streaming and gaming have increased dramatically year over year. Likewise, fast food is decreasing while food delivery and online grocers are seeing a big increase. Granted, the market for these digital industries are visibly small but the pandemic is only going to push these markets to grow.
If you haven’t considered ways to take your business online, here are a few ways you might be able to do that.
1. Set up a website and build your online presence.
This might seem like common sense, but according to this article, 46% of businesses in the U.S don’t currently have a website and only 41% of businesses in Canada do. With the traditional brick-and-mortar presence disrupted by quarantines and lockdowns all over the world, being visible online is more important than ever.
Whether it’s a simple brochure site or a full-blown online service, creating an online presence is crucial to get a foothold in today’s digital economy.
2. Sell your products online.
More people are starting online businesses. With very little capital required to set up your online store (in many cases, you only need a Facebook account), many have grabbed the opportunity to serve customers who are stuck at home and provide both their essential needs and non-essential items.
With all the social media channels, reaching out to potential customers online is easier than ever. As your customer base grows, you can easily scale with them by building your own website and online store.
3. Capitalize on your skills by offering online courses.
With people sending almost all their time at home, it’s the perfect opportunity to gain new skills that will pay off dividends for years to come. As a business, the skills you’ve gained over your years of operation can be very valuable to your customers and other people in the industry who are looking to skill up.
Capitalizing on these skills by offering tutorials and learning modules online may be a good new channel for revenues. After all, if you’re not able to serve them due to restrictions, why not help them do things for themselves and earn at the same time?
4. Take your service online through the right software.
No matter how traditional your business might be, there has never been a better time to reimagine how you might deliver your service to your customers. From receiving bookings and reservations online to manage capacity restrictions to fully moving your business to the digital space, the situation presents the perfect opportunity to reach people who are also looking for online solutions.
We understand that digital transformation can be overwhelming. We’re here to help! Our whitelabel booking app allows you to set up your own mobile app with no code required and no upfront capital. On the other hand, if you’re ready to take it a step further, our team can advise you on how we can convert your business to a software service and develop a solution with you.
ATeam was established with the mission to help empower small and medium businesses by providing software solutions that are effective and affordable. While the pandemic has hit us all hard, it has also been a perfect opportunity for us to do more and to help more.
If you’re unsure how your business can go through a digital transformation, we’re happy to help you figure it out. Contact us through this link and we’ll talk to you about how we can help!
