There’s not much introduction needed on the topic of mobile apps – they’re ubiquitous, to say the least. Whether you have an iPhone, an Android phone, or even a Windows phone, you probably can name your favorite apps without a second thought. You may even already have a customized app for your business or personal project.
But while there is obviously a strong need for mobile apps in today’s business environment, it’s difficult to deny there is also a glut of unnecessary apps flooding the market. Providers like Google and Apple are sparing no effort to make sure to keep their downloadable apps to a high standard of quality.
So the question remains: does your business really need a mobile app?
If your staff or users are always on the go, a mobile application for your business can put your work literally in the palm of your hands. This is particularly an edge for businesses operating mainly online, as mobile applications are designed to work seamlessly with backend systems in the cloud. See also our article on 4 Reasons Your SME Needs Cloud Computing.
2. User Reach
According to statista.com, in November 2018, mobile devices excluding tablets accounted for 48.2 percent of web page views worldwide. That means if you’re trying to get your app or service to a wider audience, going mobile-friendly is the way to go. It also helps a lot that mobile applications are easily accessible through built-in marketplaces, an intuitive way to deploy your software to an already existing user base.
3. Rich and Responsive User Experience
Mobile apps are a new frontier for user experience design. A basic PC has two standard inputs – a keyboard and a mouse. With most mobile devices however, the basic input system includes a keypad, a touch screen, built-in cameras, a microphone, and even a gyroscope. In addition to that, outputs can range from screen displays to push notifications. This gives you a huge runway to innovate new ways to connect with your users.
In the nascent days of mobile apps, providing support for multiple mobile platforms was problematic. These days, however, improved technology allows developers to easily build versions of the application for multiple targets. That includes mobile platforms and web browsers. And with recent focus on separating backend processing from frontend code, it’s easier than ever to provide multiple user interfaces integrating into the same system.
5. Lightweight and Faster Computing
Design matters a lot in getting your apps to a reasonable size and performance. In general, however, mobile apps can be much lighter than desktop or web applications. This is due in part to the separation of heavier backend processing to servers. Apart from being smaller in footprint, mobile application frameworks are also typically faster than web browsers as they are optimized for their purposes.
Have an idea for an app?
ATeam Business Software Solutions can help you. Our team specializes in building customized mobile apps for various business needs. Contact us today and we’ll provide you a quote.